Blog Posting Service – Rapid Link Building

Off-site SEO has always been a challenge for some Internet marketers. Off-site optimization is all about link building. You want to acquire links with proper anchor texts from externals sites. But because you don’t own these sites, it’s sometimes hard to get external sites to link back to you. So what can do you?

There are several ways you can obtain back links. One of the fastest ways you can do so, is through the use of a blog posting service. Google has been trying to discourage buying and selling of links. So try to avoid anything that says “paid links” or “sponsored links” on your blogs or website. When buying links, you should also avoid placing your links under these headers.

Issues to consider when using a blog posting service.

1) Always check out the blog network.

You need to assess the blogs before making a purchase, just to make sure that the blogs are not banned or anything like that. You also want to get a visual assessment of the blogs. See if the blogs are cluttered with too many ads. If you are trying to build credibility on the Internet, you want to avoid being seen on crappy sites.

2) Post unique articles.

Whenever possible, post unique blog articles with your primary keyword phrase in the article title. This will increase the chances of your articles being found by the search engines. You don’t just want your articles to be indexed. You want them to rank as well so that others will read your article and click on your links. If you don’t want the blogs to compete with your own site, then refrain from using those keywords in the titles of your articles.

3) Embed links with proper anchor links.

Write naturally and embed the links in the article body. Search engines love embedded links that look natural. Make sure you use proper anchor texts. Don’t use words like “click here to visit”.

4) General blogs vs targeted blogs.

You have to ponder over this issue. Do you want your links from general blogs, or from targeted blogs? Usually, you get a lot more links from general blogs because these blogs accept almost articles for all niches. The drawback is that your article may be found next to an adult article, and the traffic you receive is also not as targeted.

You will get lesser links with targeted blogs, but the links are more valuable. For example, you want a sports blog to link back to your soccer blog. Since it’s easier to promote a targeted blog, your link has more value as it ages.

5) Page rank of blogs.

Personally, I find that an over-emphasis has been placed on the Page Rank of blogs. I say this because I have noticed that Page Rank has no direct impact on search rankings. It’s relevancy and quality that matters most. A page rank zero web page can stay at the top of the search results for months without being knocked off. The reason? – Top quality and relevancy.

This makes it a little trickier to assess blogs. If you don’t look at page rank, then what do you look at?

Ask for a few sample urls of the blogs, then plug in the urls in Google. Do a “site:url” search and see if the blog is banned. If Google returns a result, it means that the blog is fine. Then take a few articles in the blog and make a search in Google for the article titles. Where do the blog posts come up? If they come up on page 1 or 2, it means that the blog is in good standing with Google. And any article that you post on these blogs are likely to be ranked on the first 2 pages as well.

6) Promotion of blogs.

This is another issue you have to consider. Some blog posting services post to public blogs. That means somebody else owns the blogs. The question is, who is responsible for promoting these blogs? Usually, the blog owner won’t promote it since he is not making any money from it. He sets it up for others to post links. The blog posting service provider will also not promote the blogs, because they don’t own the blogs. If the blogs are not promoted, they won’t become authority sites. In other words, the links from these blogs are worth less.

7 Link Building Mistakes to Avoid at All Cost

You can’t turn around these days without reading that some SEO expert says you must build links like this or that link building should be done like that. The truth is, many SEO experts can’t agree on how to optimize a sight. A recent article over at SEOMoz proves what many of us have knew all along. Mainly that even the experts do not know everything when it comes to SEO and link building.

If the top SEO experts around the World can not come to an agreement about what should or should not be done when building links, then what is the every day Joe supposed to do?

Rand surveyed the Top 37 SEO experts in the World. Basically the Survey is a series of questions asked to each expert. This group of experts could not come up with an agreement rating more than 1 on many of the questions!

So now that we know the experts can’t agree, I might as well tell you the mistakes I’ve made plus the ones I see done by many Webmasters.

  1. Failing to procure reciprocal links. I’ve seen so called SEO Guru’s say that reciprocal linking is dead and they will hurt your site. This just isn’t so. The important thing to remember is to make sure they links your trade are from quality sites. It doesn’t matter if they’re PR0, just make sure they’re not from a spam/adult/pharmacy/hate type site. Reciprocal links can be on a resource page if you run a website or a Blogroll for you bloggers. Just remember to trade!
  2. Failing to acquire low PR links. For some reason, many Webmasters do not want PR0 sites linking to them. This is link building suicide! One day, those PR0 sites could be the next PR5 or better. Frankly, I don’t care who links to my sites. I can’t control it and if they’re passing any amount of authority, which even PR0 pass some, I’ll take it. It also looks natural when you have many more low authority sites pointing to your site than all high PR sites.
  3. Failing to link out. Once again, we’re talking about making your site look natural to the Search Engines, especially Google. Authority sites link out to other authority sites. Google expects to see this. I can’t tell you how many times Ive had a site stuck in the SERPS only to get a little boost when I linked to a higher authority site. So link out to authority sites!
  4. Failure to check your reciprocal link partners websites. Once you exchange links with someone, you need to follow up on a routine basis and make sure the link back to your site is still there. Some sites go down, accounts are closed, domains let expired and purchased by someone else, Webmasters changing website topics and some Webmasters simply taking your link down after you exchange links. I’ve seen people put the “nofollow” attribute on the links after they’ve made a trade. I’ve seen it all happen, that’s why I monitor my link partners and you should also.
  5. Failing to use Anchor text in your link. If someone gives you the opportunity to use Anchor text in the link back to your site, use it! In my opinion, anchor text in a backlink is the second biggest off page ranking factor for seo. Only the relevancy and authority of the page where the backlink originates is more important in my experience.
  6. Failing to cover up your paid link footprints. Look, from here to the end of time, people will sell links. And from here to the end of time, Google will be trying to find paid links. And from here to the end of time, you’ll see blogs, websites and blog networks (think Backlink Solutions) get de indexed for selling links. If you’re going to buy or sell links, you’d better be hiding your footprint or Big Daddy G is going to find you one dark, cold and stormy night. There are several ways of hiding your footprint, I covered one way in my link laundering article a few weeks ago.
  7. Failing to build links. I see people on the forums all the time asking how they should go about link building or how to get started link building. Many say they don’t know how and so they don’t even try. People! I hate link building as much as the next person, but it’s not Rocket Science. You may be able to rank high in a low competitive keyword niche with on-page SEO, but for a competitive niche where’s there’s money to be made, you’re going to need some relevant backlinks! Link Building TIP: One of the most effective link building strategies you can perform is to find out who’s linking to your competition and get links from them. You simply go to Google and type in link:yourcompetitorssite.com. You’ll then get a list of sites that are linking to your competitors site. Browse that site to see if there is a place to put a link to your own site at. If not, simply Contact the person running the site and ask kindly for a link. Many times they will not respond, but some will. Now, out of those sites, do the same thing. See who’s linking to them and get links from those sites! This is probably the easiest way to get relevant backlinks but it’s a technique very few Bloggers and Webmasters use!

SEO Link Building – What to Look for in a New Link

The quantity and quality of the incoming links to a website or web page determines the authority and trust that search engines allocate to that website or web page. It is therefore very important to build high quality links to your site on a continuous basis. When you build new links to your website you should determine the value of the new link beforehand.

Search engines allocate value to website links based on specific factors. In this article we will be taking a closer look at some of these factors. High quality links are essential to a website in order to gain attention and traffic from the search engines.

Incoming Link Factors to Monitor

Website Popularity
Links from sites that have achieved global popularity and authority are valued highly by the search engines. If you want to gain trust and authority for your website it is very important that you build links to your site from some of these highly popular and trusted websites.

Anchor Text
The anchor text that is used in a link is used by the search engines to determine relevancy. If variations of words associated with a specific topic are used in the majority of incoming links, the web page will rank high for that topic and words. Make use of a selection of words that describes your main topic instead of using the same text all the time. Search engines look for normal or organic link building and will discount a high number of links that contain the exact same anchor text.

Topic Related Websites
Incoming links that are build from websites with topics that are relevant to your website topic have more value. The search engines allocate higher value to topic related incoming links from trusted sites. Search for websites within your field or community when you build new incoming links to your website in order to maximize link value.

No Spam
Be very careful when you link to websites or when you build incoming links from websites. Links from or to websites that have been identified as sites that spam will impact negatively on your link popularity and value. The same principle applies for websites in bad neighborhoods or with links to sites in bad neighborhoods. Link farms, adult sites and gaming websites fall within this group.

Building Trust
When you research sites to build incoming links from it is very important to determine the trust rank of the websites. Some studies estimate that as much as 60% of web pages on the Web are spam. The only way that you can improve the trust rank of your website is by building incoming links from trusted websites. The search engine algorithms allocate trust to websites with links from other trusted websites.

SEO link building is an ongoing process that takes time before visible results are achieved. The importance of building quality incoming links can not be overestimated. Your website will achieve higher rankings on the search engine result pages if you have high quality links pointing to your website.